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Senior Marketing Manager, Demand Generation Campaigns

Financial Times
Location
London
Posted
1 month ago
Department
Consumer Revenue Group
What they actually want (must-haves)
  • Significant experience leading B2B demand generation, integrated marketing, campaign management or revenue marketing functions within a complex organisation.
  • Proven track record of designing and delivering integrated, multi-channel marketing campaigns that generate customer acquisition, lead generation, pipeline growth and commercial outcomes.
  • Strong experience developing campaign strategies across multiple audiences, products and markets.
  • Experience coordinating campaign execution across specialist marketing functions, agencies and cross-functional teams.
  • Strong understanding of campaign planning, audience segmentation, customer journey design and integrated marketing.
  • Experience establishing campaign governance, planning frameworks and marketing operating rhythms.
What the job really is

The Senior Marketing Manager, Demand Generation Campaigns will design and lead integrated B2B demand generation campaigns aimed at customer acquisition and pipeline growth. This role involves collaborating with various marketing teams and external partners to ensure consistent execution and measurable outcomes. Responsibilities include developing campaign strategies, orchestrating multi-channel plans, and analyzing performance data to optimize future campaigns.

Benefits
  • Generous annual leave
  • Medical cover
  • Inclusive parental leave packages
  • Subsidised gym memberships
  • Opportunities to give back to the community
Things to weigh
  • Hybrid model requires onsite work 50% of the time, which may not suit all candidates.
  • Role requires collaboration across multiple teams and functions, which may be challenging in a matrix environment.
Job score3.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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