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← Figure Lending

Senior Marketing Manager, ABM

Figure Lending
Location
Remote
Posted
12 days ago
Department
Marketing
Salary
$118,800 - $178,200
What they actually want (must-haves)
  • Proven experience in B2B marketing, specifically building Account-Based Marketing, Outbound, or Demand Generation engines
  • Hands-on experience with cold email and data platforms (e.g., Lemlist, Apollo, Clay, Outreach)
  • Comfortable working inside HubSpot and Salesforce, with knowledge of system integration and reporting
  • Ability to define success metrics and track performance across channels
  • Adhere to company security policies and data handling procedures
Nice to have
  • Experience in fintech or banking
What the job really is

The Senior Marketing Manager, ABM at Figure will lead Account-Based Marketing and cold outbound initiatives, acting as a liaison between marketing, partnerships, and sales. The role involves building and managing cold email campaigns, defining success metrics, and optimizing outreach strategies based on data analysis. The manager will also collaborate with the sales team to enhance lead engagement and support event marketing efforts.

Benefits
  • Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees and their dependents on select plans
  • Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits
  • Employer-paid life and disability insurance
  • 11 observed holidays and PTO plan
  • Up to 12 weeks of paid family leave
  • Continuing education reimbursement
Things to weigh
  • No mention of remote work flexibility beyond the stated remote location
  • The role involves significant data handling and technical integration, which may require a steep learning curve for those unfamiliar with the tools
  • Company will not sponsor work visas for this position
Job score4.4/5
Benefits3/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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