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Growth Lead

Careers at Eucalyptus
Location
UK - HQ - London
Posted
18 days ago
Department
EMEA
What they actually want (must-haves)
  • ~5–7 years in performance / growth marketing, ideally in D2C, subscription or health-tech
  • Deep expertise in at least one of Paid Social or Paid Search (SEM)
  • Commercial ownership of acquisition budgets with accountability for CAC, ROAS or payback target
  • Strong creative instinct with the ability to brief and iterate on performance creative
  • Highly analytical, fluent in CAC, payback, LTV:CAC and cohort analysis
  • Rigorous in experimentation design and honest in result interpretation
Nice to have
  • Startup/Scaleup experience in fast-scaling D2C environments
  • Experience in a health-tech, regulated or clinical-adjacent category
  • Hands-on experience directing creative teams or a creative production process
  • Experience launching a new category or market
  • Familiarity with landing-page / CRO experimentation and conversion optimisation
What the job really is

The Growth Lead at Eucalyptus will be responsible for driving new patient acquisition for a specific health category, managing the entire growth strategy from budget allocation to creative direction. This role involves a high level of experimentation and collaboration with various teams to optimize marketing efforts and ensure effective patient journeys. The ideal candidate will have a strong analytical mindset and a creative approach to marketing, focusing on both quality and volume of acquisitions.

Benefits
  • Employee options program
  • Annual development budget plus 3 days of professional development leave
  • Hybrid work setup with 3 days a week in the office
  • Private health insurance or monthly wellness allowance
  • 25 days of holiday, enhanced parental leave, and 3 weeks of remote work per year
  • Vibrant office culture with regular socials and events
Things to weigh
  • No salary listed
  • Role involves significant responsibility and ownership
  • High tempo and fast-paced environment may not suit everyone
Job score3.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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