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Senior Copywriter, Member Activation

Lantern
Location
Dallas, TX - Hybrid (3x in office/week); New York, NY - Hybrid (3x in office/week)
Posted
17 days ago
Department
Marketing
Salary
$95k–$130k
What they actually want (must-haves)
  • A portfolio of short-form, consumer-facing campaign copy (email, text, direct mail, landing pages, or paid ads) with stated results, not just creative samples.
  • Direct experience designing and reading A/B or multivariate tests, including ones that lost, and the ability to explain what you did with the result.
  • Hands-on experience using AI tools to build a repeatable production or QA workflow, not just to draft copy faster.
  • Comfort working from data and being wrong in public — you'd rather ship a testable hypothesis than defend a favorite line.
  • Strong background in direct-response or growth marketing, not corporate communications or PR.
Nice to have
  • Experience writing for healthcare, insurance, benefits, or another regulated consumer category.
  • Familiarity with Salesforce Marketing Cloud or comparable ESPs/CDPs.
  • Experience writing for contact-center scripts.
What the job really is

As a Senior Copywriter for Member Activation at Lantern, you will focus on creating short-form, conversion-driven copy for various channels including email, SMS, and digital ads. Your role involves designing and executing structured tests to optimize messaging and collaborating with cross-functional teams to develop scalable campaign templates. You will also analyze performance data to refine strategies and ensure compliance with brand standards.

Benefits
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Short & Long Term Disability
  • Life Insurance
  • 401k with company match
Things to weigh
  • No mention of remote work flexibility beyond the hybrid model.
  • Focus on short-form copy may limit exposure to long-form writing opportunities.
  • The role emphasizes testing and data-driven decisions, which may not suit all creative styles.
Job score4.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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