HHiring Reality
← Duolingo

Senior Performance Marketing Manager

Duolingo
Location
New York, NY
Posted
18 days ago
Department
Marketing and Communications
What they actually want (must-haves)
  • Experience running large-scale, global mobile acquisition campaigns.
  • Strong analytical skills, with expertise in mobile attribution and marketing analytics.
  • A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution.
  • Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices.
  • Exceptional ability to translate data into strategy and clearly communicate findings to stakeholders at all levels.
  • Experience working with and managing agency partners to deliver against performance targets.
Nice to have
  • Experience in running performance marketing for a top subscription-based mobile app.
  • Familiarity with incremental measurement methodologies (e.g., geo-lift, incrementality testing, media mix modeling).
  • A passion about Duolingo’s mission to make education universally accessible.
What the job really is

As a Senior Performance Marketing Manager at Duolingo, you will lead global user acquisition campaigns, focusing on mobile marketing strategies across various platforms. Your role involves managing a significant budget, optimizing campaigns for efficiency, and collaborating with multiple teams to enhance performance metrics. You will also be responsible for presenting strategic insights to marketing leadership and fostering a culture of experimentation within the team.

Things to weigh
  • Salary range provided but dependent on various factors, with equity compensation mentioned.
  • No specific benefits listed; only a general reference to employee well-being benefits.
  • Role involves managing agency partners, which may require strong interpersonal skills and negotiation abilities.
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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