HHiring Reality
← DoiT

Customer Marketing Manager

DoiT
Location
Remote Canada
Posted
25 days ago
Department
Marketing
What they actually want (must-haves)
  • 2-3 years in B2B marketing, with a strong core in campaign marketing, particularly email
  • Experience with owned and alternate customer channels beyond digital advertising, such as customer portals, community platforms like Slack, lifecycle email, and in-app messaging
  • Experience in the B2B technology space
  • Ability to use customer data and insight to help target and prioritize campaigns
  • Comfortable working hands-on to build and execute campaigns
Nice to have
  • Customer marketing experience is a plus
What the job really is

The Customer Marketing Manager at DoiT will focus on driving revenue from existing customers by marketing new products and services. This role involves collaborating with Customer Success Managers and Account Managers to create targeted marketing campaigns using owned channels like email, customer portals, and Slack. The manager will analyze customer data to identify opportunities for cross-selling and upselling, ensuring campaigns are effective and measurable.

Benefits
  • Unlimited Vacation
  • Flexible Working Options
  • Health Insurance
  • Parental Leave
  • Employee Stock Option Plan
  • Home Office Allowance
Things to weigh
  • Focus on owned channels means limited exposure to digital advertising strategies
  • Role requires hands-on campaign execution, which may not suit those preferring strategic oversight only
Job score3.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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