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← Crossmedia Inc

Manager, Audience Strategy & Analytics

Crossmedia Inc
Location
New York, New York
Posted
11 days ago
Department
Redbox
What they actually want (must-haves)
  • Bachelor’s degree in a quantitative or science discipline such as Statistics, Mathematics, Economics, Engineering, or Information Systems
  • 4+ years of experience in Audience Analytics
  • Media agency or media technology experience
  • Strong understanding of audience strategy and analytics
  • Experience with audience segmentation, profiling, CRM analysis, lookalike modeling, and audience development
  • Proficiency with audience data and research platforms such as Experian, TransUnion, MRI-Simmons, YouGov, or GWI
What the job really is

The Manager of Audience Strategy & Analytics at Crossmedia will lead analytical efforts and client engagements, focusing on audience development and actionable insights. This role involves collaborating with clients and internal teams to define objectives, analyzing audience data using various tools, and mentoring junior analysts. The position is key to shaping audience strategies that drive marketing and media opportunities.

Benefits
  • Flexibility to work in hybrid manner with in-office and work from home options
  • Open/Flexible PTO/Annual leave
  • Sponsored healthcare options and agency-wide physical & mental health support
  • 401k with company match (USA)
  • Generous Pension (UK)
  • Paid sabbatical at significant milestone anniversaries
Things to weigh
  • No salary listed
  • Role involves significant client interaction and leadership responsibilities
  • Emphasis on both analytical skills and team management
  • Potential for working with legacy systems or methodologies depending on client needs
Job score3.8/5
Benefits5/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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