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← Critical Mass

Marketing Science, Analyst - Media

Critical Mass
Location
San Jose, Costa Rica
Posted
27 days ago
Department
Marketing Science
What they actually want (must-haves)
  • B.S. degree in a quantitative or technical field (Economics, Mathematics, Computer Science, Business, etc.)
  • 3–5 years of experience leading analytics deliverables in media marketing science, ideally within B2B contexts
  • Experience analyzing performance across digital media channels such as paid search, paid social, programmatic display, online video, and/or connected TV
  • Strong understanding of common media metrics, including impressions, reach, frequency, CPM, CTR, CPC, video completion rate, conversion rate, CPA, and ROAS
  • Experience working with media platforms and reporting data from platforms such as Google Ads, Meta, LinkedIn, TikTok, DSPs, or ad servers
  • Experience with web analytics platforms such as Google Analytics or Adobe Analytics
Nice to have
  • Working knowledge of SQL or other analytical tools
  • Experience with B2B media, CRM, account-based marketing, or lead-generation campaigns
What the job really is

As a Media Analyst, you will support the measurement and analysis of paid media campaigns, collaborating with various teams to translate campaign objectives into measurable KPIs. Your responsibilities will include analyzing performance across digital media channels, developing reports and dashboards, and providing actionable insights to optimize media investments. You will also ensure data accuracy and consistency while communicating findings to both technical and non-technical stakeholders.

Benefits
  • Global maternity and parental leave
  • Work-life balance
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Diversity and Inclusion Board with 13 affinity groups
Things to weigh
  • No salary listed
  • Expectation to work from the office a minimum of 3 days a week may not suit all candidates
Job score3.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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