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← Creative Fabrica

Lifecycle Email Manager

Creative Fabrica
Location
Amsterdam, North Holland, Netherlands
Posted
1 month ago
Department
Growth
What they actually want (must-haves)
  • 2+ years in lifecycle marketing, CRM, email marketing, retention or a similar role
  • Experience with modern email/CRM platforms such as Braze, Customer.io, Iterable, Klaviyo, HubSpot or similar
  • Strong grasp of segmentation, triggers, user journeys and lifecycle stages
  • Strong, concise, conversion-oriented writing and excellent written and spoken English
  • Experience running A/B tests and structured experiments
  • Ability to independently take an opportunity from analysis through campaign creation, launch and evaluation
Nice to have
  • Lifecycle marketing for a consumer subscription or freemium product
  • Sophisticated behavioral segmentation or personalization
  • Experience with SQL or independently querying customer data
  • Experience with push notifications, in-app messaging or other lifecycle channels
What the job really is

As the Lifecycle Email Manager at Creative Fabrica, you will be responsible for developing and executing the email and lifecycle communication strategy across the customer journey. Your role will involve creating automated journeys based on user behavior, conducting A/B tests, and analyzing campaign performance to enhance user engagement and retention. You will collaborate closely with various teams to ensure effective communication that drives user actions and maximizes the value of the platform.

Benefits
  • Lunch provided on in-office days
  • 30 days Work From Anywhere Benefit per year
  • 24 days of paid vacation per year + public holidays
  • Travel Allowance for those living more than 10 KM from the office
  • Company pension plan
  • Company events and overseas trips
Things to weigh
  • Full-time, in-office role with significant autonomy
  • Focus on user behavior and experimentation may require a proactive mindset
  • No mention of specific salary or compensation details
Job score3.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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