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← CPI Security

Senior Marketing Analyst

CPI Security
Location
Charlotte, North Carolina, United States
Posted
25 days ago
Department
Marketing
What they actually want (must-haves)
  • 3+ years of hands-on experience with marketing analytics platforms, including Google Analytics 4, Google Tag Manager, and marketing measurement tools
  • 2+ years of experience designing, executing, and analyzing marketing tests and experiments
  • Proficiency with Tableau, SQL, and data visualization tools
  • Experience creating dashboards, automated reporting, measurement frameworks, and campaign performance analysis
  • Understanding of digital marketing channels, including paid search, paid social, display advertising, email marketing, and omnichannel campaigns
  • Experience with marketing automation platforms, CRM systems, and paid media platform measurement
Nice to have
  • Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, or a related field preferred
  • Experience in security, home services, smart home, subscription-based, or related industries
  • Knowledge of customer lifetime value modeling and predictive analytics
  • Familiarity with marketing mix modeling, multitouch attribution, or other attribution modeling approaches
  • Experience with advanced analytics tools such as R, Python, or similar
What the job really is

As a Senior Marketing Analyst at CPI Security, you will lead marketing analytics strategies to enhance data-driven decision-making across the organization. Your responsibilities will include designing measurement frameworks, developing dashboards, analyzing campaign performance, and optimizing marketing efforts through A/B testing and data visualization. You will collaborate with various teams to provide actionable insights that improve marketing ROI and customer experiences.

Benefits
  • Aggressive pay and the opportunity to work for an iconic brand
  • Great medical, dental, vision, short- & long-term disability and life insurance options
  • Company paid holidays, floating holiday, and paid time off (PTO)
  • 401(k) plan with competitive company match
  • Eligible for free monitored security system after 90 days
  • Education assistance – we encourage and support our employees who want to improve their skills and further their education
Things to weigh
  • No salary listed
  • Role requires hands-on experience with multiple analytics platforms and tools, which may be demanding for some candidates
  • The position is in-office, which may not suit candidates looking for remote work options
Job score3.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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