HHiring Reality
← Coveo

Director, Customer Marketing

Coveo
Location
Canada
Posted
25 days ago
Department
Marketing
What they actually want (must-haves)
  • Experience leading business-to-business customer, lifecycle, or retention marketing within an enterprise software or software-as-a-service organization
  • Meaningful ownership of adoption, renewal, expansion, and advocacy
  • A track record of building customer programs from the ground up
  • Strong experience developing adoption and customer health programs alongside renewal and expansion strategies
  • Ability to influence across functions and seniority levels, translating customer insights into clear priorities
Nice to have
  • Experience building a customer marketing function or strategy from an early stage
  • Ability to transform fragmented customer signals into actionable insights
  • Experience coaching account teams and executives for customer engagement
  • Comfort with testing, learning, and iterating quickly
What the job really is

As the Director of Customer Marketing at Coveo, you will shape and own the customer marketing strategy to enhance engagement, adoption, and advocacy throughout the customer lifecycle. You will work closely with various teams to create programs that increase product awareness and facilitate customer connections through diverse initiatives. Additionally, you will lead the development of customer communications and orchestrate cohesive marketing efforts across the organization.

Things to weigh
  • No specific salary or benefits listed
  • Role involves significant cross-functional collaboration and influence
  • Focus on building new programs may require navigating ambiguity
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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