HHiring Reality
← Coveo

Director, Customer Marketing

Coveo
Location
United States (East)
Posted
25 days ago
Department
Marketing
What they actually want (must-haves)
  • Experience leading business-to-business customer, lifecycle, or retention marketing within an enterprise software or software-as-a-service organization
  • Meaningful ownership of adoption, renewal, expansion, and advocacy
  • Track record of building customer programs from the ground up, including voice of the customer initiatives
  • Strong experience developing adoption and customer health programs alongside renewal and expansion strategies
  • Ability to influence across functions and seniority levels, translating customer insights into clear priorities
Nice to have
  • Experience building a customer marketing function or strategy from an early stage
  • Ability to transform fragmented customer signals into actionable insights
  • Experience coaching account teams and executives for effective customer engagement
  • Comfort with testing, learning, and iterating quickly
What the job really is

As the Director of Customer Marketing at Coveo, you will lead the strategy to enhance customer engagement and drive growth through effective marketing initiatives. This role involves defining customer marketing strategies across the lifecycle, building programs for customer adoption and expansion, and creating meaningful connections through various engagement methods. You will also oversee customer communications and collaborate with multiple teams to ensure a cohesive marketing approach.

Things to weigh
  • No salary listed
  • Role involves shaping a new customer marketing function rather than inheriting an existing one
  • Requires collaboration across multiple departments which may involve navigating complex organizational dynamics
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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