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← CookUnity

B2B - Director, Growth Marketing

CookUnity
Location
New York, New York, United States; United States (Remote)
Posted
11 days ago
Department
B2B
What they actually want (must-haves)
  • 8+ years of experience in B2B growth marketing, demand generation, or go-to-market leadership, ideally within healthcare, corporate or enterprise services, or another multi-vertical business
  • Proven track record building and scaling B2B GTM programs that generate measurable pipeline and revenue
  • Deep understanding of ICP development, segmentation, positioning, messaging, lead generation, sales motions, and funnel optimization
  • Strong partnership with Sales, with experience creating shared goals, feedback loops, and programs that improve pipeline quality and conversion
  • Experience leading multi-channel programs across content, paid media, CRM, events, organic and social, website, and sales enablement
  • Demonstrated experience developing high-performing teams and building new capabilities as a function scales
Nice to have
  • Startup or high-growth experience preferred
  • Ability to leverage generative AI to increase the quality and speed of work
What the job really is

The Director of Growth Marketing for B2B at CookUnity will lead the marketing function and develop the go-to-market strategy for the B2B segment, focusing on healthcare and corporate clients. This role involves collaborating with sales to define customer profiles, create demand generation strategies, manage the marketing budget, and oversee various marketing channels to drive pipeline and revenue growth. The position requires both strategic oversight and hands-on execution, as well as team leadership and cross-functional collaboration.

Benefits
  • Health Insurance coverage
  • 401k Plan
  • Stock Options Plan granted on Day 1
  • Eligible for a bi-annual performance bonus
  • Unlimited PTO
  • 5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Things to weigh
  • No specific salary listed, but a pay range of $230,000 to $270,000 USD is mentioned
  • Role involves both strategic leadership and hands-on execution, which may require balancing priorities
  • Experience in a startup or high-growth environment is preferred but not mandatory
Job score3.8/5
Benefits5/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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