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← Consumer Reports

Manager, Integrated B2B Marketing

Consumer Reports
Location
Yonkers, New York
Posted
17 days ago
Department
Brand Licensing
What they actually want (must-haves)
  • 5 to 10 years of experience in marketing, some B2B preferred
  • Experience developing integrated marketing programs that support sales and business growth
  • Outstanding writing, storytelling, and presentation development skills
  • Experience creating email campaigns, newsletters, website content, and sales enablement materials
  • Familiarity with LinkedIn marketing and organic social media strategy
  • Working knowledge of digital marketing including analytics, marketing automation, and paid media
Nice to have
  • Experience in the automotive industry
  • Experience marketing data, analytics, SaaS, research, or technology products
  • Experience supporting executive thought leadership, customer events, webinars, or conferences
What the job really is

The Manager, Integrated B2B Marketing at Consumer Reports will lead marketing initiatives for the Consumer Reports Data Intelligence (CRDI) business, focusing on automotive data and intelligence. This role involves developing integrated marketing plans, creating marketing assets, and executing campaigns that support business growth while enhancing Consumer Reports' market position. The position requires collaboration with various teams to transform business objectives into effective marketing strategies.

Benefits
  • Medical benefits starting on the first day of employment
  • Behavioral health coverage
  • Family planning
  • Generous 401K match
Things to weigh
  • Position is hybrid with regular in-person collaboration required
  • Candidates must be located within commuting distance of New York City and able to travel to the office as needed
  • No specific mention of career advancement opportunities or professional development
  • Target salary range is provided, but actual compensation may vary based on individual qualifications
Job score2.8/5
Benefits2/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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