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← ‎ConnectWise

Director, Customer Marketing

‎ConnectWise
Location
US - Remote
Posted
17 days ago
Department
Demand Generation
What they actually want (must-haves)
  • Experience building customer marketing, lifecycle marketing, adoption, or retention programs in a B2B SaaS environment
  • Strong cross-functional instincts with success in partnering with Customer Success, Product, Revenue Operations, and Demand Generation teams
  • Experience developing signal-based marketing programs using customer health scores, product usage data, and engagement signals
  • Proven track record of driving measurable retention, adoption, expansion, or net revenue retention outcomes
  • Strong analytical mindset with experience owning metrics tied to customer growth, retention, adoption, or expansion revenue
  • Ability to thrive in ambiguity and build scalable programs and processes
Nice to have
  • Experience in MSP, channel, subscription-based SaaS, or PE-backed software organizations
  • Experience with customer lifecycle marketing, customer adoption, renewal strategies, or customer growth programs
What the job really is

The Director of Customer Marketing at ConnectWise will lead the strategy and execution of customer retention, expansion, adoption, and lifecycle engagement initiatives. This role involves collaborating across departments to create signal-driven marketing programs that enhance customer experiences and drive revenue growth. The director will also build and manage a customer marketing team focused on achieving measurable outcomes related to customer success and engagement.

Things to weigh
  • 15-25% travel required
  • Role may involve ambiguity in a growing organization
  • No specific salary or benefits listed in the posting
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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