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← CoLab Software

VP, Demand Generation

CoLab Software
Location
Canada/US, Remote
Posted
19 days ago
Department
Marketing
What they actually want (must-haves)
  • 10+ years of B2B SaaS demand generation experience
  • At least 3+ years in a senior leadership role (VP, Head of Demand Gen, or similar)
  • Proven track record of building and scaling demand gen teams that deliver measurable pipeline and revenue growth
  • Demonstrated success building and maturing pipeline for small target account lists with high ASPs and complex buying committees
  • Strong quantitative skills with an exceptional ability to use data to understand pipeline drivers
  • Experience designing and executing multi-channel programs (paid, SEO/SEM, third party and owned events, ABM)
Nice to have
  • Experience partnering with product marketing to deliver nuanced messaging at scale across channels, using personalization where most effective
  • Comfortable balancing strategic work with being hands-on when needed
What the job really is

As the VP of Demand Generation at CoLab, you will lead a 4-person team to enhance and scale the demand generation function. Your responsibilities include overseeing integrated multi-channel marketing programs, managing the demand gen budget, and collaborating closely with Sales to drive pipeline and revenue growth. This role requires both strategic oversight and hands-on involvement, particularly in launching new initiatives like Account-Based Marketing (ABM).

Benefits
  • Compensation package that includes stock options
  • Extended health and benefits package
  • Unlimited paid vacation
  • RRSP matching
  • Flexibility to work from anywhere in North America
  • Expected travel 4-6 times per year for team weeks, on sites, and leadership team meetings
Things to weigh
  • Role involves both strategic leadership and hands-on execution
  • Focus on scaling demand generation in a growth-stage SaaS environment
  • Complexity of the role may increase quickly due to the nature of the business
Job score3.4/5
Benefits3/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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