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Senior Demand Generation Manager

Cognism
Location
Cologne
Posted
11 days ago
Department
Go-to-Market (GTM)
What they actually want (must-haves)
  • 5–7 years’ experience in demand generation, growth marketing, or B2B marketing, preferably in SaaS or technology
  • Proven experience building and running multi-channel demand generation campaigns for Enterprise and/or Mid-Market audiences
  • Strong understanding of ABM, including target account planning, sales alignment, campaign orchestration, and account progression
  • Proven experience working closely with SDRs, AEs, Sales Leadership, RevOps, and Marketing teams
  • Track record of driving qualified pipeline and revenue impact through demand generation activity
  • Experience managing campaign budgets and optimising spend based on performance
What the job really is

The Senior Demand Generation Manager at Cognism will lead the demand generation strategy for the DACH Enterprise and Mid-Market segments, focusing on campaign planning, ABM execution, and pipeline creation. This role involves cross-functional collaboration with various teams to build integrated programs that drive pipeline growth and optimize campaign performance. The ideal candidate will leverage their B2B SaaS experience to create targeted campaigns that align with the company's go-to-market priorities.

Things to weigh
  • No specific salary or benefits listed
  • Role involves significant cross-functional collaboration, which may require strong interpersonal skills
  • Focus on both scalable demand creation and account-based marketing may require balancing different marketing strategies
Job score3/5
Benefits1/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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