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Lifecycle Marketing Manager

ClassPass
Location
Brazil
Posted
25 days ago
Department
Marketing
What they actually want (must-haves)
  • 3+ years of experience in growth marketing, lifecycle or CRM marketing, consulting, analytics, or a data-driven marketing role
  • Hands-on experience with user acquisition or growth marketing, including lead generation, conversion, and paid or owned acquisition channels
  • Experience owning lifecycle programs from strategy through execution, measurement, and optimization
  • Strong analytical skills, with the ability to turn data into actionable insights, testing plans, and business recommendations
  • Experience designing testing strategies, running A/B tests, and using results to improve campaign performance
  • Strong project management and organizational skills, with the ability to manage multiple programs and campaigns with minimal oversight
What the job really is

As the Lifecycle Marketing Manager, you will focus on reactivating lapsed users and converting new leads through various channels such as email, push notifications, in-app messages, and SMS. Your role involves developing and executing lifecycle programs, analyzing user behavior data, and collaborating with multiple teams to enhance user engagement and conversion rates. You will also manage A/B testing and experimentation to optimize campaign performance and report insights to stakeholders.

Things to weigh
  • No salary listed
  • Focus on reactivation may limit exposure to other marketing strategies
  • Role requires strong analytical skills and familiarity with data tools, which may be challenging for candidates without a solid background in analytics
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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