HHiring Reality
← Clara

Head of Brand - São Paulo (Hybrid)

Clara
Location
Sao Paulo / SP / Brazil
Posted
18 days ago
Department
Design
What they actually want (must-haves)
  • 8+ years in brand, creative, or design leadership, including experience building or scaling a brand function at a high-growth company, agency, or in-house creative team.
  • A portfolio of brand work you've led end-to-end — identity systems, rebrands, or campaigns that measurably shaped how a company was perceived.
  • A track record of hiring, developing, and leading high-performing creative teams.
  • Strong operational instincts: you've built creative processes that scale, and you can explain them clearly — not just describe good taste.
  • Hands-on experience using AI in creative production — not just a point of view on it, but actual workflows you've built or adopted to scale output without diluting quality. You've shipped things using generative tools, not just experimented with them.
  • Excellent craft across visual identity, typography, voice, and motion, with the judgment to know when to lead by example and when to delegate.
Nice to have
  • Background in fintech, B2B SaaS, or another trust-driven category — what matters most is a track record of building brands people remember, but the context helps.
  • Fluency in Spanish and/or Portuguese, given Clara's footprint across MX, BR, CO, and AR.
  • Experience working directly with founders or C-level on brand-defining moments.
  • Startup or small-team experience where you owned something end to end, from idea to production.
What the job really is

In this role, you will lead the development and execution of Clara's brand identity across various platforms, ensuring consistency and distinctiveness in how the company is perceived. You will build and manage a creative team, implement AI-powered production systems, and collaborate closely with multiple departments to align brand messaging. The position emphasizes rapid prototyping and hands-on leadership in high-stakes brand initiatives, with a focus on measurable impact.

Benefits
  • Competitive salary and stock options (ESOP) from day one
  • Multicultural team with daily exposure to Portuguese, Spanish, and English (our corporate language)
  • Annual learning budget and internal accelerated development paths
  • High-ownership environment: we move fast, learn fast, and raise the bar — together
  • Smart, ambitious teammates — low ego, high impact
  • Flexible vacation and hybrid work model focused on results
Things to weigh
  • No salary listed
  • The role requires hands-on leadership and rapid execution, which may not suit those preferring a more strategic or governance-focused position.
  • The emphasis on AI in production may require candidates to be comfortable with technology-driven workflows.
Job score3.4/5
Benefits3/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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