HHiring Reality
← Clara

Head of Brand - México City (Hybrid)

Clara
Location
CMX / Mexico
Posted
18 days ago
Department
Design
What they actually want (must-haves)
  • 8+ years in brand, creative, or design leadership, including experience building or scaling a brand function at a high-growth company, agency, or in-house creative team.
  • A portfolio of brand work you've led end-to-end — identity systems, rebrands, or campaigns that measurably shaped how a company was perceived.
  • A track record of hiring, developing, and leading high-performing creative teams.
  • Strong operational instincts: you've built creative processes that scale, and you can explain them clearly — not just describe good taste.
  • Hands-on experience using AI in creative production — not just a point of view on it, but actual workflows you've built or adopted to scale output without diluting quality. You've shipped things using generative tools, not just experimented with them.
  • Excellent craft across visual identity, typography, voice, and motion, with the judgment to know when to lead by example and when to delegate.
Nice to have
  • Background in fintech, B2B SaaS, or another trust-driven category — what matters most is a track record of building brands people remember, but the context helps.
  • Fluency in Spanish and/or Portuguese, given Clara's footprint across MX, BR, CO, and AR.
  • Experience working directly with founders or C-level on brand-defining moments.
  • Startup or small-team experience where you owned something end to end, from idea to production.
What the job really is

The Head of Brand at Clara will be responsible for defining and executing the company's brand identity across various channels, including product, marketing, and culture. This role involves building and leading a creative team, implementing AI-powered production tools, and ensuring brand consistency across all customer touchpoints. The position requires a hands-on approach to brand development, rapid prototyping, and establishing metrics for brand effectiveness.

Benefits
  • Competitive salary and stock options (ESOP) from day one
  • Multicultural team with daily exposure to Portuguese, Spanish, and English (our corporate language)
  • Annual learning budget and internal accelerated development paths
  • High-ownership environment: we move fast, learn fast, and raise the bar — together
  • Smart, ambitious teammates — low ego, high impact
  • Flexible vacation and hybrid work model focused on results
Things to weigh
  • No salary listed
  • The role emphasizes rapid execution and hands-on involvement, which may require a high level of commitment and adaptability.
  • The company is still defining its brand region-wide, which may involve ambiguity and evolving expectations.
Job score3.4/5
Benefits3/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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