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← CircleCI

Director, Demand Generation

CircleCI
Location
San Francisco
Posted
5 days ago
Department
Marketing
What they actually want (must-haves)
  • 8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy and execution
  • Background in developer tools, cloud infrastructure, or a technical platform
  • Proven track record driving pipeline and revenue across PLG and hybrid GTM models
  • Experience managing the handoff between self-serve and sales-assisted motions
  • Deep understanding of the customer journey, lifecycle marketing, and data-driven decision making
  • Hands-on experience with tools like HubSpot, Clay, Gong, Claude, 6sense, Linear
What the job really is

The Director of Demand Generation at CircleCI will be responsible for developing and executing strategies to drive demand for their developer-first product. This role involves leading a demand generation team, creating multi-channel campaigns, managing lifecycle programs, and collaborating with various teams to optimize pipeline and revenue growth.

Benefits
  • Base Pay Range: $188,500 — $235,250 USD
Things to weigh
  • No specific benefits beyond salary mentioned
  • Role involves significant leadership and collaboration across multiple teams
  • Focus on developer-centric marketing strategies may require niche expertise
Job score3/5
Benefits1/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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