HHiring Reality
← Chime Financial, Inc

Lifecycle Marketing Manager

Chime Financial, Inc
Location
New York, NY, USA
Posted
25 days ago
Department
Growth Marketing
What they actually want (must-haves)
  • 4–6+ years of experience in lifecycle, growth, or related marketing
  • Proven track record of building segments and managing successful campaigns across multiple channels (email, push, SMS, in-app messaging)
  • Strong analytical skills with experience in data-driven marketing and performance analysis
  • Experience with key marketing platforms (Braze, Looker; AI tools a plus)
  • Ability to work cross-functionally and collaborate with various stakeholders
  • Strong experimentation chops—comfortable with A/B testing and using results to inform what to scale next
What the job really is

The Lifecycle Marketing Manager at Chime will design and optimize lifecycle programs aimed at engaging, retaining, and growing members throughout their journey. This role involves creating targeted campaigns across various channels, collaborating with cross-functional teams, and using data to inform marketing strategies that drive growth and member lifetime value. The position requires a holistic approach to marketing, focusing on the entire customer lifecycle rather than just individual channels.

Benefits
  • Base salary offered between $139,000 and $181,000
  • Eligible for a bonus and competitive equity package
  • Backup child, elder, and pet care
  • Subsidized commuter benefits for eligible employees
  • Comprehensive health, financial, and wellbeing benefits
  • Generous vacation policy and company-wide paid days off
Things to weigh
  • Role involves significant independent judgment and department-level impact, which may require a high level of responsibility
  • Fast-paced environment may not suit everyone
  • No specific mention of remote work flexibility beyond Fridays from home for those near an office
Job score3.4/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

Applying to Chime Financial, Inc?

See how your résumé matches this role — and tailor it from what actually gets interviews.

Calculate resume scoreGenerate resume to apply
Job Link →