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← Centrum Health

Senior Marketing Automation Specialist

Centrum Health
Location
Doral, Florida, United States
Posted
18 days ago
Department
Marketing Communications
What they actually want (must-haves)
  • Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field preferred
  • 5+ years of experience supporting marketing automation, CRM administration, campaign operations, customer/member engagement, or marketing technology platforms
  • Experience building and managing email and/or SMS campaigns
  • Experience with audience segmentation and data-driven campaign targeting
  • Strong understanding of marketing automation workflows and customer/member journeys
  • Experience working cross-functionally with Marketing, Data, Technology, and business stakeholders
Nice to have
  • Experience with Campaign platforms or a comparable enterprise marketing automation platform
  • Healthcare, health insurance, healthcare technology, or other regulated-industry experience
  • Experience working with member, patient, customer, or employee data
  • Experience supporting SMS, email, outbound call, and multi-channel engagement campaigns
  • Familiarity with CRM, data integration, APIs, data feeds, and audience management concepts
What the job really is

The Senior Marketing Automation Specialist at NeueHealth will be responsible for executing, measuring, and optimizing marketing initiatives aimed at patient engagement and operational outreach. This role involves managing automated campaigns across various channels, developing audience segments, ensuring data accuracy, and collaborating with multiple teams to enhance communication strategies. The specialist will also analyze campaign performance and provide actionable insights to improve engagement and conversion rates.

Things to weigh
  • No salary listed
  • Role involves cross-functional collaboration, which may require strong interpersonal skills
  • Experience in healthcare or regulated industries is preferred, indicating a specialized knowledge area
  • The position demands strong project management skills due to the need to manage multiple campaigns simultaneously
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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