Lead Customer Marketing Manager

Carta

Location

San Francisco, CA, New York, NY; Seattle, WA

Posted

1 month ago

Department

Product Marketing

Salary

$182,750 - $215,000

What they actually want (must-haves)

8+ years of customer or growth marketing experience, preferably in B2B SaaS or outbound marketing
Experience partnering cross-functionally across Product, Product Marketing, Sales, CSM, Lifecycle, and Marketing Ops
Comfortable designing multi-channel GTM motions, including in-product, email nurtures, events, paid social, and targeted outbound campaigns
Ability to build and scale automated programs using triggers and workflows
Customer obsessed, data driven, and fluent using insights to shape priorities and optimize campaigns
Thrives in a fast-paced, ambiguous environment with a strong bias toward action and continuous improvement

Nice to have

Financial services or Private capital background a plus

What the job really is

As a Lead Customer Marketing Manager at Carta, you will define and execute customer marketing strategies to drive growth for the Cap Table business. Your role involves collaborating with various teams to create upsell and cross-sell campaigns, utilizing data and AI for targeted marketing, and optimizing workflows to enhance campaign effectiveness. You will also play a key role in planning and executing customer-focused product launches.

Benefits

Market competitive salary
Equity for all full time roles
Exceptional benefits
Commission plans for applicable roles

Things to weigh

Salary range varies by location, with specific figures provided for San Francisco, New York, and Seattle
Fast-paced and ambiguous work environment may not suit everyone
No specific mention of remote work options

Job score4/5

Benefits2/5

Freshness4/5

Career value4/5

Role clarity5/5

Pay transparency5/5

Applying to Carta?

See how your résumé matches this role — and tailor it from what actually gets interviews.

Calculate resume score Generate resume to apply

Job Link →