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← Caribou Financial

Director, Lifecycle Marketing

Caribou Financial
Location
Chicago, IL | Denver, CO | Phoenix, AZ | Remote, US
Posted
23 days ago
Department
Marketing
Salary
$160k-$195k
What they actually want (must-haves)
  • 10+ years of experience in Lifecycle, CRM, or retention marketing
  • Hands-on expertise with marketing automation platforms, preferably Braze
  • Demonstrated track record of driving measurable conversion lift through Lifecycle programs
  • Highly analytical and experimentation-driven
  • Experience using AI to improve marketing execution
  • Strong cross-functional leadership skills
What the job really is

The Director of Lifecycle Marketing at Caribou will lead the strategy for customer engagement throughout their journey, from initial contact to post-funding advocacy. This role involves building personalized communication strategies using data and AI, collaborating with various departments to enhance customer experiences, and driving measurable growth. The director will also manage a team and ensure operational excellence in Lifecycle marketing efforts.

Benefits
  • Competitive compensation: $160k-$195k
  • Eligible for annual performance-based incentive
  • Equity options
  • 401(k) retirement plan
  • Generous paid time off including Flexible Time Off (FTO) and 100% paid parental leave
  • Highly subsidized medical, dental, and vision plans
Things to weigh
  • Remote work options available but with state eligibility subject to change
  • No specific mention of the company's tech stack or tools beyond marketing automation platforms
  • The role requires both strategic vision and detailed execution, which may lead to a broad workload
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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