HHiring Reality
← CarGurus

B2B Marketing Specialist

CarGurus
Location
Boston, Massachusetts, United States
Posted
2 months ago
Department
Marketing & Content
What they actually want (must-haves)
  • Strong understanding of core marketing principles
  • Ability to develop and execute end-to-end, multi-channel campaigns
  • Analytical, data-driven mindset
  • Excellent written and verbal communication skills
  • Organized, adaptable, and proactive with strong project management skills
  • Experience and/or ability to use AI agents to optimize workflows
Nice to have
  • Experience with marketing tools such as Marketo, Salesforce, Looker/Omni, and Google Analytics
What the job really is

As a Product Marketing Associate at CarGurus, you will support the marketing and growth of a range of products aimed at automotive dealers. Your responsibilities will include campaign planning, execution, and performance optimization, as well as collaborating with cross-functional teams to ensure customer satisfaction and effective communication of product value. This role is ideal for someone eager to develop full-stack marketing skills in a fast-paced environment.

Benefits
  • Equity for all employees
  • Career development programs
  • Corporate giving programs
  • Employee resource groups (ERGs)
  • Flexible hybrid model
  • Robust time off policies
Things to weigh
  • No automotive experience necessary, which may indicate a learning curve for industry-specific knowledge
  • Base salary range provided, but individual pay is determined by various factors
  • In-person interviews may be required, with travel expenses covered by the candidate
Job score2.8/5
Benefits5/5
Freshness1/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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