HHiring Reality
← Canopy

Demand Generation Manager - Paid Social

Canopy
Location
Draper, Utah
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • Bachelor’s degree in Marketing, Business, or a related field
  • 4+ years of hands-on paid media experience with a heavy emphasis on paid social
  • Deep, in-platform expertise in campaign architecture, bidding strategies, conversion tracking, and platform reporting
  • Proven ability to build and manage audiences, including matched, custom, and lookalike audiences
  • Strong analytical skills with experience in using CRM data and spreadsheets for attribution
  • Experience owning a media budget and reporting on efficiency metrics
Nice to have
  • Google Ads experience
  • Experience working with influencers, creators, or community sponsorships
What the job really is

As a Demand Generation Manager - Paid Social at Canopy, you will oversee the entire paid social program, which includes planning, launching, and optimizing campaigns across platforms like Meta, LinkedIn, and Reddit. Your role will involve building targeted audiences, managing budgets, and analyzing performance data to drive measurable business results, all while collaborating with various teams to align marketing efforts with broader company goals.

Benefits
  • Flexible Paid Time Off
  • Health Benefits including Medical, Dental, and Vision
  • 401(k) with 100% match up to 3%
  • Mental Health support through Impact Suite and Employee Assistance Program
  • Paid New Parent Leave & Birthing Parent Leave
  • Supplemental Benefits including Basic Life & AD&D insurance and disability coverage
Things to weigh
  • This is a hybrid position, requiring in-office work three days a week.
  • The role emphasizes a hands-on approach, which may not suit those preferring a more strategic or high-level position.
  • The company is in a fast-growing stage, which may mean changing priorities and responsibilities.
  • No specific salary range is provided in the posting.
Job score3.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

Applying to Canopy?

See how your résumé matches this role — and tailor it from what actually gets interviews.