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← Canonical

Product Marketing Lead

Canonical
Location
Home based - EMEA
Posted
6 days ago
Department
Marketing
What they actually want (must-haves)
  • Strong written and verbal communication in English
  • An exceptional academic track record from high school and university
  • Proven product marketing experience in B2B software, SaaS, or open source
  • A track record of owning positioning and messaging for a product or portfolio
  • Evidence of launches you led that changed a business outcome such as adoption, pipeline, or win rate
  • The technical curiosity to hold your own with product managers and engineers
Nice to have
  • Experience marketing to developers, or in infrastructure, security, or IoT categories
  • Familiarity with open source communities and commercial open source business models
  • Experience across both product-led and sales-led motions, and with the handover between them
  • Public speaking, webinars, or conference presence in a technical field
  • Experience mentoring or leading other product marketers
What the job really is

As a Product Marketing Lead at Canonical, you will be responsible for owning the product marketing strategy for a specific product area, including positioning, messaging, and product launches. Your role involves conducting customer research, collaborating with sales and marketing teams to create impactful campaigns, and ensuring that the sales team can effectively communicate the product's value. You will also mentor others and drive the overall quality of product marketing within the organization.

Benefits
  • Fully remote working environment
  • Personal learning and development budget of 2,000 USD per annum
  • Annual compensation review
  • Recognition rewards
  • Annual holiday leave
  • Parental Leave
Things to weigh
  • No specific salary listed; compensation depends on various factors including location and experience
  • The role requires a high degree of independence and ownership, which may not suit everyone
  • Expectations for proactive engagement with customers and community members may require strong interpersonal skills
Job score3.6/5
Benefits4/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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