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Principal Marketing Manager, Marathon (Contract)

Bungie
Location
United States, Remote
Posted
16 days ago
Department
Bungie
What they actually want (must-haves)
  • 7+ years experience leading integrated marketing, product marketing, or GTM strategy within gaming, technology, entertainment, or another complex consumer business; experience operating at a global scale is strongly preferred
  • Demonstrated success leading complex, cross-functional launches or live-service marketing programs with meaningful audience and business impact
  • Deep familiarity with game franchises and online player communities, ideally within first-person shooters, extraction shooters, or live-service games
  • Strong understanding of the full marketing mix, including brand, product marketing, community, communications, creative, partnerships, lifecycle marketing, organic channels, paid media, and player acquisition
  • Ability to translate product strategy, audience insight, and business goals into clear GTM choices, integrated plans, and investment recommendations
  • Proven ability to influence senior leaders, align teams without direct authority, and resolve competing priorities across complex organizations
Nice to have
  • Deep familiarity with Marathon, its evolving player community, and the broader competitive landscape
  • Expertise marketing live-service games across launch, seasonal, reactivation, and long-term lifecycle moments
  • Experience developing global strategies that can be effectively adapted for regional markets
  • Experience managing major media investments, external agencies, and first-party platform partnerships
What the job really is

The Principal Marketing Manager for Marathon will lead the global go-to-market strategy and planning, focusing on acquiring new players and engaging the existing community. This role involves collaborating with various teams to develop integrated marketing strategies, manage cross-functional operations, and analyze performance data to optimize marketing efforts for the franchise.

Benefits
  • Medical, dental, vision
  • Matching 401(k)
  • Paid time off
  • Wellness program
  • Employee discounts for Sony products
  • Bonus package
Things to weigh
  • No salary listed in the posting; only a range is provided
  • Contract position may imply limited duration and potential uncertainty in job security
  • Background checks are conducted at the offer stage, which may include criminal background checks
Job score3.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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