HHiring Reality
← BRUNT Workwear

Copywriter

BRUNT Workwear
Location
Wilmington, MA
Posted
23 days ago
Department
Brand
What they actually want (must-haves)
  • 3+ years of professional copywriting experience in DTC e-commerce, ideally within workwear, apparel, or performance gear brands
  • Hands-on mastery of generative AI tools and prompt engineering frameworks
  • Proven ability to translate complex specs into clear, job-site-ready benefits
  • Deep expertise crafting high-converting copy across web UX, product detail pages, and automated email sequences
  • A portfolio showcasing full-funnel versatility from brand taglines to web and email assets
  • Must have reliable transportation to Wilmington, MA (4 days/week, Mon–Thu)
What the job really is

As a Copywriter at BRUNT, you will craft compelling messaging that resonates with tradespeople, utilizing your storytelling skills and proficiency in AI tools. Your role involves collaborating with creative teams to develop campaign concepts, writing clear copy for various platforms, and maintaining the brand voice across all touchpoints. You will also be responsible for refining content strategies and driving continuous improvement in copy iteration processes.

Benefits
  • Comprehensive medical, dental, and vision insurance options
  • 401(k) plan with Company Match
  • 15 days of PTO, plus 11 paid holidays and sick leave
  • Performance-based bonus eligibility and Equity if applicable
Things to weigh
  • No salary listed in the posting, but a range is provided
  • The role emphasizes the use of AI tools, which may indicate a tech-forward work environment
  • The position requires a strong understanding of trade workers, which may limit the candidate pool
Job score2.8/5
Benefits2/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

Applying to BRUNT Workwear?

See how your résumé matches this role — and tailor it from what actually gets interviews.

Calculate resume scoreGenerate resume to apply
Job Link →