Senior Product Marketing Manager, Enterprise Segment

As a Senior Product Marketing Manager for the Enterprise Segment at Boulevard, you will shape the marketing strategy for upmarket buyers in the self-care industry. Your role involves defining the upmarket segment, developing positioning frameworks, and equipping sales teams with tailored tools to engage enterprise clients. You will also influence product strategy based on insights from enterprise prospects, ensuring Boulevard meets the needs of sophisticated operators.

• Competitive base pay and performance bonus eligibility
• Equity participation for all full-time employees
• Comprehensive medical coverage with up to 100% employee premium coverage
• Annual $1,200 HSA employer contribution for eligible plans
• 100% covered dental, vision, life, and disability insurance
• 12 weeks of fully paid U.S. parental leave

• The role involves significant responsibility in shaping the enterprise segment strategy, which may lead to high visibility and impact within the company.
• No specific mention of a structured onboarding process or existing playbook, indicating a need for adaptability and self-direction in this role.