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← Bondora

Head of CRM & Lifecycle Marketing

Bondora
Location
Denmark; Finland; Latvia; Netherlands; Remote; Spain; Tallinn, Harju, Estonia
Posted
2 months ago
Department
Engagement & Retention
What they actually want (must-haves)
  • 8+ years hands-on lifecycle/CRM/retention marketing experience
  • Direct experience working in a retention function in a scale-up
  • AI fluency for segmentation, campaign optimization, and workflow automation
  • Deep expertise in direct channels (email, SMS, WhatsApp, push)
  • Hands-on experience with modern automation platforms (Braze preferred; Iterable/SFMC/HubSpot acceptable)
What the job really is

The Head of CRM & Lifecycle Marketing at Bondora will be responsible for developing and executing strategies to engage and retain customers, driving initiatives that enhance customer activity and long-term value. This role involves leading a team, collaborating with various departments, and utilizing data and AI to optimize customer interactions across multiple channels. The position is pivotal in influencing key growth metrics for the company.

Benefits
  • 5 weeks of vacation
  • Private healthcare compensation
  • Hobby grant
  • Mental health support
  • Share options
  • Resources and budget for continuous learning
Things to weigh
  • Role involves significant hands-on leadership and team management
  • Focus on metrics like Active Customers and Active Balance per Customer may require rigorous performance tracking
  • Experience in fintech or recurring-revenue models is preferred but not mandatory
Job score2.6/5
Benefits3/5
Freshness1/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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