Lifecycle Marketing Lead

As the Lifecycle Marketing Lead at Bobbie, you will drive retention strategies across various channels, including email and SMS, to enhance customer engagement and revenue from repeat purchases. This role involves collaborating with cross-functional teams to execute lifecycle programs, manage projects from ideation to analysis, and leverage data to optimize marketing efforts. You will serve as a subject matter expert in lifecycle marketing, ensuring a seamless customer experience throughout their journey with Bobbie.

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down

• No specific mention of the company's tech stack or tools beyond SMS and email marketing platforms
• Role involves high ownership and visibility, which may imply significant pressure and responsibility
• Focus on retention suggests a need for strong analytical skills and a data-driven mindset