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← Bobbie

Brand Manager, Innovation

Bobbie
Location
Remote, US
Posted
27 days ago
Department
Brand & Marketing
What they actually want (must-haves)
  • 4–5+ years of experience in Brand Management, Innovation, New Product Development, Product Marketing, or related CPG roles
  • Demonstrated experience developing and commercializing new products from concept through launch, ideally within food, nutrition, wellness, or consumer products
  • Strong consumer, analytical, and commercial instincts with the ability to translate insights and data into compelling product concepts and business recommendations
  • Proven ability to lead complex cross-functional initiatives, influence stakeholders, and drive projects forward in fast-paced, ambiguous environments
  • A builder mindset with strong strategic thinking, curiosity, creativity, and a bias toward action
What the job really is

The Brand Manager, Innovation at Bobbie will lead the development of new products and growth platforms beyond the core infant formula business. This role involves identifying consumer needs, developing product concepts, and managing the commercialization process from idea to market launch. The manager will collaborate cross-functionally, ensuring that new products align with consumer expectations and business goals while driving innovation strategies.

Benefits
  • Competitive stock options
  • 401k with employer match
  • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
  • US-based remote work model
  • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
  • 16 paid company holidays, plus an end of year holiday shut down
Things to weigh
  • No specific salary range provided for the role; compensation varies by geographic location
  • The role involves navigating ambiguity, which may require adaptability and resilience
  • Focus on innovation may require a strong understanding of consumer trends and market dynamics
Job score3.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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