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Performance Marketing Specialist, Mobile

Blockchain.com
Location
Paris
Posted
1 month ago
Department
Marketing & Communications
What they actually want (must-haves)
  • 5+ years in Performance/Growth Marketing focused on Mobile App Growth (UA)
  • Expert working knowledge of AppsFlyer
  • Proven success in ROAS-focused campaign optimization
  • Experience managing monthly budgets exceeding USD 300k
  • Extensive hands-on experience managing Google, Meta, ASA, and TikTok campaigns
  • Fluency in professional and technical English
Nice to have
  • Familiarity with marketing products in the Cryptocurrency space
What the job really is

As a Performance Marketing Specialist focused on mobile, you will drive user acquisition strategies through hands-on creation and optimization of marketing campaigns across various platforms including Google, Meta, and TikTok. Your role will involve maximizing Return on Ad Spend (ROAS), managing the creative process, and ensuring data integrity using tools like AppsFlyer. You will also utilize AI tools for campaign optimization and have a strong focus on preventing mobile ad fraud.

Benefits
  • Unlimited vacation policy
  • Unlimited books policy
  • Apple equipment
  • Full-time salary based on experience and meaningful equity
  • Work from Anywhere Policy for up to 20 days per year
  • Mandatory in-office presence four days per week
Things to weigh
  • No salary listed
  • Role requires in-office presence four days a week
  • Experience in Crypto, Fintech, or Gaming industries is preferred but not mandatory
Job score3.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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