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Performance Marketing Specialist, Mobile

Blockchain.com
Location
Singapore
Posted
1 month ago
Department
Marketing & Communications
What they actually want (must-haves)
  • 5+ years in Performance/Growth Marketing focused on Mobile App Growth (UA)
  • Expert working knowledge of AppsFlyer
  • Proven success in ROAS-focused campaign optimization
  • Experience managing monthly budgets exceeding USD 300k
  • Extensive hands-on experience managing Google, Meta, ASA, and TikTok campaigns
  • Fluency in professional and technical English
Nice to have
  • Familiarity with marketing products in the Cryptocurrency space
What the job really is

As a Performance Marketing Specialist (Mobile) at Blockchain, you will drive mobile user acquisition through hands-on management of performance marketing campaigns across various platforms including Google, Meta, and TikTok. Your role will involve optimizing campaigns for Return on Ad Spend (ROAS), managing creative processes, and ensuring data integrity using AppsFlyer. You will also leverage your technical skills in SQL and data analysis to enhance campaign performance.

Benefits
  • Full-time salary based on experience and meaningful equity
  • Mandatory in-office presence four days per week
  • Work from Anywhere Policy for up to 20 days per year
  • ClassPass
  • Budgets for learning & professional development
  • Unlimited vacation policy
Things to weigh
  • No specific salary listed
  • In-office presence required four days a week may limit flexibility
  • Focus on mobile user acquisition may not appeal to those interested in broader marketing roles
Job score3.2/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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