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← Blip Global

Growth & Paid Media Sr Analyst

Blip Global
Location
México City
Posted
24 days ago
Department
MARKETING
What they actually want (must-haves)
  • 3 to 5 years of experience in digital marketing roles, with a focus on growth and paid media
  • Proficiency in the Google Ads, LinkedIn Ads and Meta Ads Manager ecosystems
  • Experience in lead generation and qualification within long sales cycles
  • Strong analytical skills and a data-driven mindset focused on business metrics (CPL, CAC, ROAS, LTV)
  • A mindset geared toward experimentation, continuous improvement, and results
  • Scrappy, defaults to action and comfortable operating in environments with ambiguous information to make decisions
Nice to have
  • Preferably proven experience in SaaS and B2B models, preferably within tech or digital services companies
  • Strategic understanding of the 360° digital ecosystem: SEO, SEM, social media, email marketing, CRM, and automation
  • Advanced use of HubSpot: workflows, lead scoring, automation, and reporting
  • Certifications in Google Ads, LinkedIn Ads, Meta Blueprint, or HubSpot
  • Basic knowledge of BI tools (Looker Studio, Tableau, etc.)
What the job really is

The Growth & Paid Media Sr Analyst at Blip will be responsible for leading digital acquisition campaigns across various platforms including Google Ads, LinkedIn Ads, and Meta Ads. This role involves designing and optimizing performance marketing initiatives to generate qualified leads in SaaS and B2B environments, collaborating with cross-functional teams, and producing actionable reports to drive continuous improvement.

Things to weigh
  • No salary listed
  • Role requires a strategic mindset and strong tactical execution skills, which may imply high expectations for performance
  • Experience in ambiguous environments may be challenging for some candidates
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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