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Senior Product Marketing - Bitpanda Fusion

Bitpanda
Location
Vienna, Vienna, Austria
Posted
12 days ago
Department
Product & Engineering
What they actually want (must-haves)
  • 4+ years of experience in growth, customer acquisition, or product-led growth, ideally at a crypto exchange, broker, trading platform, fintech, or similar digital financial product
  • Proven experience building and optimizing digital acquisition and onboarding funnels
  • Strong understanding of conversion optimization and funnel analytics
  • Demonstrated ability to build acquisition through performance marketing, CRM, referrals, affiliates, communities, and strategic partnerships
  • Good understanding of active trading and the needs of experienced traders, including order types, technical charting, APIs, crypto derivatives, margin, and maker-taker fee models
Nice to have
  • Personal background as an active trader or technical analyst
  • Existing network within European crypto trading communities
What the job really is

In this role, you will be responsible for developing and executing the acquisition and onboarding strategy for new customers at Bitpanda Fusion. This includes optimizing user journeys, building scalable acquisition channels, and creating targeted marketing materials to convert users into active traders. You will collaborate cross-functionally with various teams to enhance customer conversion and retention, focusing on the needs of experienced traders.

Benefits
  • Flexibility to work where you thrive with a Hybrid working model
  • Competitive total compensation package including participation in stock option plan
  • Access to mental health resources through OpenUP
  • 3 additional days of paid time off after 6 months
  • Unlimited access to Udemy’s library of online courses
  • Discounts, rewards, and perks from partners worldwide
Things to weigh
  • No salary listed
  • Focus on customer acquisition and onboarding may require a strong performance marketing background
  • Role involves working cross-functionally, which may require adaptability to different team dynamics
Job score3.8/5
Benefits5/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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