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← Betty

CRO Manager - Paid Acquisition | Betty CA

Betty
Location
London
Posted
1 month ago
Department
Growth
What they actually want (must-haves)
  • Hands-on experience in CRO, growth, experimentation, performance marketing or digital acquisition in a high-volume digital business
  • Strong experience building and optimizing paid landing pages using tools like Unbounce
  • Strong understanding of the relationship between paid media, creative, audience targeting and landing-page conversion
  • Experience designing and analyzing A/B tests, including hypothesis creation and statistical interpretation
  • Strong analytical skills with experience in tools like GA4 and Tableau
  • Understanding of mobile acquisition journeys and App Store/Google Play conversion optimization
Nice to have
  • Experience with Apple Custom Product Pages
  • Experience in iGaming, gaming, fintech, e-commerce or another performance-marketing-heavy industry
What the job really is

The CRO Manager for Paid Acquisition at Betty will focus on enhancing the conversion efficiency of traffic acquired through various channels, including web and mobile platforms. This role involves creating, testing, and optimizing landing pages and App Store product pages to improve user registration rates. Collaboration with multiple teams is essential to ensure cohesive messaging and effective experimentation based on data-driven insights.

Benefits
  • Competitive salary
  • Premium Health insurance
  • Career and skills development opportunities
  • Fun and collaborative team environment
  • New modern office space
Things to weigh
  • No specific salary listed
  • Focus on performance marketing may limit exposure to other marketing disciplines
  • Experience in iGaming or related fields preferred, which may not appeal to all candidates
Job score3.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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