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CRO Manager - Paid Acquisition | Betty CA

Betty
Location
Sofia, Bulgaria
Posted
1 month ago
Department
Growth
What they actually want (must-haves)
  • 2+ years of hands-on experience in CRO, growth, experimentation, performance marketing or digital acquisition
  • Strong experience building and optimizing paid landing pages using tools like Unbounce
  • Strong understanding of the relationship between paid media, creative, audience targeting and landing-page conversion
  • Experience designing and analyzing A/B tests
  • Strong analytical skills and experience with tools such as GA4, Tableau or similar
  • Understanding of mobile acquisition journeys and App Store/Google Play conversion optimization
Nice to have
  • Experience with Apple Custom Product Pages
  • Experience in iGaming, gaming, fintech, e-commerce or another performance-marketing-heavy industry
What the job really is

The CRO Manager for Paid Acquisition at Betty will focus on enhancing the conversion efficiency of traffic from various sources, including Web, iOS, and Android. This role involves creating, testing, and optimizing landing pages and App Store experiences to improve user registration rates, while collaborating with multiple teams to ensure cohesive messaging and effective conversion strategies.

Benefits
  • Competitive salary
  • Premium Health insurance
  • Career and skills development opportunities
  • Fun and collaborative team environment
  • New modern office space
Things to weigh
  • No specific salary listed
  • Focus on conversion optimization may limit exposure to other marketing strategies
  • Experience in iGaming or similar industries preferred but not mandatory
Job score3.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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