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← Bauer Hockey/ Cascade Maverik Lacrosse

Bauer: Social Media Manager

Bauer Hockey/ Cascade Maverik Lacrosse
Location
Exeter, NH, US
Posted
18 days ago
Department
Marketing
What they actually want (must-haves)
  • BS or BA in Marketing, Communications, Advertising or related field or equivalent years of relevant experience
  • Minimum 5 years of experience in social media management at the corporate level
  • Background knowledge in social strategy, content development, community management, and performance analytics
  • Strong knowledge of Instagram, TikTok, X, YouTube, Facebook, and emerging social platforms
  • Experience with social scheduling, analytics, and reporting tools (e.g., Sprinklr, Emplifi, Sprout, or similar)
  • Strong written and verbal communication skills, including social copywriting and brand voice development
Nice to have
  • Experience in sports, outdoor, or performance-gear brands
  • Strong understanding of hockey culture
  • Experience with Adobe Creative Suite (Photoshop, Premiere) or comparable editing tools (e.g., CapCut)
  • Demonstrated ability to manage cross-functional stakeholders and collaborate with creative teams
  • Excellent interpersonal skills and ability to effectively communicate at all levels of the organization
What the job really is

The Social Media Manager at Bauer will lead the brand's presence across various social media platforms, developing strategies for brand campaigns and product launches. This role involves managing the social content calendar, collaborating with multiple teams, and engaging with the hockey community through content creation and community management. The position requires a deep understanding of hockey culture and the ability to analyze social media performance to optimize engagement and brand messaging.

Benefits
  • Eligible to participate in the Company’s Annual incentive plan
  • 401(k) plan with employer match
  • Paid parental leave
  • Employee discount program on apparel and gear
  • Casual & hybrid work environment
  • Generous benefits package
Things to weigh
  • No specific salary listed
  • Role requires flexibility in working hours, including weekends and holidays
  • Position involves representing the brand at events, which may require travel and evening/weekend work
Job score3.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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