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← Baubap

Senior CRM Specialist - Recovery

Baubap
Location
Mexico
Posted
10 days ago
Department
Growth & Marketing
What they actually want (must-haves)
  • 5+ years in CRM, lifecycle communications or retention marketing
  • Experience owning communication programs that impacted hard business metrics
  • Fluency in Spanish and English
Nice to have
  • Experience in collections, payments, repayment behavior or risk-adjacent communication
  • Experience with Braze or equivalent engagement platform
  • Familiarity with Wolkvox, Zapier/n8n, HubSpot, Zoho
  • Experience with Claude and AI tooling
  • Proficiency in Figma for lifecycle experience design
What the job really is

The Senior CRM Specialist - Recovery will enhance Baubap's collections metrics through effective lifecycle management, starting from the initial loan disbursement to managing dormant or churned customers. This role involves designing and executing a cohesive communication strategy, analyzing business data to inform decisions, and collaborating cross-functionally to ensure consistent messaging across all customer touchpoints. The specialist will also measure the impact of initiatives and maintain strong relationships with various teams to drive successful outcomes.

Benefits
  • 20 vacation days / year + 75% holiday bonus (Prima Vacacional)
  • 1 month (proportional) of Christmas bonus (Aguinaldo)
  • Food vouchers
  • Health & Life insurance
  • Competitive salary
Things to weigh
  • No specific salary figure listed
  • Role requires strong analytical skills and a data-driven approach
  • Expectations for cross-functional collaboration may require strong interpersonal skills
Job score3.4/5
Benefits3/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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