The Senior CRM Specialist - Recovery will enhance Baubap's collections metrics through effective lifecycle management, starting from the initial loan disbursement to managing dormant or churned customers. This role involves designing and executing a cohesive communication strategy, analyzing business data to inform decisions, and collaborating cross-functionally to ensure consistent messaging across all customer touchpoints. The specialist will also measure the impact of initiatives and maintain strong relationships with various teams to drive successful outcomes.
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