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Sr. Demand Marketer - Review Sites

BambooHR
Location
Utah | Hybrid
Posted
1 month ago
Department
Revenue Marketing
What they actually want (must-haves)
  • 4+ years of experience in demand generation, performance marketing, digital marketing, channel marketing, lifecycle marketing, or a related B2B SaaS marketing discipline
  • Demonstrated experience developing channel strategies that support business objectives and deliver measurable pipeline or revenue impact
  • Experience independently owning a marketing program or channel with responsibility for strategy, planning, execution, optimization, and business results
  • Strong analytical skills with the ability to synthesize data from multiple systems and translate insights into strategic recommendations
  • Experience managing marketing budgets, forecasting investments, and optimizing spend based on performance and business priorities
  • Demonstrated ability to influence cross-functional stakeholders and drive alignment across multiple departments without direct authority
Nice to have
  • Experience owning review site strategy for platforms such as G2, TrustRadius, Gartner Digital Markets, Capterra, or similar
  • Experience influencing go-to-market strategy through customer advocacy, Voice of Customer, or product feedback initiatives
  • Experience managing six-figure marketing budgets and vendor relationships
  • Experience building attribution frameworks and measurement strategies for demand generation programs
  • Experience leading strategic experimentation programs and developing testing roadmaps
What the job really is

The Sr. Demand Marketer will lead the strategy and execution of BambooHR's Review Sites marketing program, focusing on optimizing channel performance and driving qualified leads. This role involves developing strategic plans, managing budgets, and collaborating with various departments to enhance business outcomes and customer advocacy. The position requires strong analytical skills and the ability to influence cross-functional teams to achieve company growth objectives.

Benefits
  • Comprehensive health, life, and disability insurance
  • Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off
  • 401k plans with up to 6% company match
  • $2000 Paid-Paid Vacation bonus
  • EAP through Headspace
Things to weigh
  • Hybrid position requiring some in-office days each week
  • Employment contingent on passing background and credit checks
  • Role involves significant cross-departmental collaboration, which may require strong interpersonal skills
Job score3.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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