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Senior Director, Brand Strategy & Creative Studio

Babylist
Location
United States
Posted
17 days ago
Department
Marketing
Salary
$212,712 to $283,694
What they actually want (must-haves)
  • Experience building and scaling a brand system
  • Strong understanding of campaign development and execution across channels
  • Proven ability to lead creative production including photography and video
  • Experience in partnership marketing and co-marketing programs
  • Ability to collaborate effectively with cross-functional teams
  • Familiarity with AI tools in creative processes
What the job really is

The Senior Director of Brand Strategy & Creative Studio at Babylist will lead the development and execution of the brand's positioning, visual identity, and creative output. This role involves overseeing the creative studio, managing campaign concepting, and enhancing partnership marketing efforts to drive brand awareness and customer engagement. The position requires building systems that empower teams to produce on-brand content efficiently while maintaining brand integrity and voice.

Benefits
  • Company-paid medical, dental, and vision insurance
  • Retirement savings plan with company matching
  • Generous paid parental leave and PTO
  • Winter Wonder Week: a paid week off at the end of the year
  • Remote work stipend to set up your office
  • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Things to weigh
  • Role involves significant responsibility in shaping brand strategy and creative direction
  • High expectations for building systems to increase efficiency
  • Direct reporting to the CMO indicates high visibility but also high pressure
  • The position is remote-first, which may require strong self-management skills
Job score4.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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