HHiring Reality
← AutoScout24

B2C Marketing Manager (m/f/d)

AutoScout24
Location
Padua (Italy)
Posted
2 months ago
Department
Marketing & Communications
What they actually want (must-haves)
  • 5+ years of experience in B2C marketing, brand marketing, product marketing, campaign marketing, social media or consumer communication
  • Proven experience owning marketing workstreams or consumer-facing channels
  • Strong understanding of B2C marketing dynamics, consumer behavior and consumer communication
  • Familiarity with B2C metrics across both brand and demand
  • Ability to read, structure and synthesize consumer research into clear marketing implications
  • Ability to translate product features and value propositions into simple, relevant consumer-facing messages
Nice to have
  • Ability to brief, review and improve creative/content outputs
  • Ability to create or adapt simple marketing assets when needed
  • Familiarity with Canva, Adobe Creative Suite or equivalent tools
  • Ability to prepare campaign mock-ups, social formats, presentations and lightweight content assets
What the job really is

The B2C Marketing Manager at AutoScout24 Italia will lead consumer-facing marketing initiatives in Padua, focusing on brand activation, social media, private seller communication, and product marketing. The role requires strategic thinking and executional autonomy, with responsibilities including defining local marketing plans, monitoring performance, and synthesizing consumer insights to enhance marketing effectiveness.

Benefits
  • Salary range: €30,000 – €40,000 gross annual salary + variable, depending on the experience, skills and level of responsibility required for the role
  • The contractual classification and overall compensation package will be defined during the selection process
Things to weigh
  • This is not a paid media buying role; media budget allocation and campaign optimization are handled by a central team
  • The role requires a strong ability to work independently and manage multiple initiatives simultaneously
Job score2.2/5
Benefits1/5
Freshness1/5
Career value4/5
Role clarity5/5
Pay transparency0/5

Applying to AutoScout24?

See how your résumé matches this role — and tailor it from what actually gets interviews.

Calculate resume scoreGenerate resume to apply
Job Link →