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Director, Growth & Paid Media

Aura
Location
New York City, San Francisco
Posted
1 month ago
Department
Revenue
Salary
$220,000 - $250,000
What they actually want (must-haves)
  • 8+ years in performance marketing or growth
  • 3+ years directly leading paid media teams
  • Experience managing $15M+ in annual paid media budgets
  • Track record of scaling paid acquisition profitably
  • Strong people leadership skills
  • Working fluency with attribution and marketing mix modeling
Nice to have
  • Experience in connected devices, subscription, or gifting-driven business models
  • Experience managing or partnering closely with a partnerships/affiliate function
  • Experience working directly with a VP or C-level marketing leader
What the job really is

The Director of Growth & Paid Media at Aura will redefine the company's media strategy and lead demand generation across various channels, including paid social, search, and emerging media. This role involves managing the paid media budget, developing a growth strategy for both direct-to-consumer and retail, and overseeing measurement and attribution strategies. The director will also build and lead a team, ensuring that performance channels enhance brand equity while driving growth.

Benefits
  • Competitive compensation including an employer-sponsored 401(k) with full matching for the first 4%
  • Comprehensive health plans covering up to 100% of employee premiums and ~50% for families
  • Generous stock option program starting after 1 year
  • Flexible time off with a minimum of 10 days plus company holidays
  • Monthly fitness and wellness allowance of up to $150
  • Daily lunch and snacks provided in NYC and SF offices
Things to weigh
  • No specific mention of remote work options or flexibility in location beyond NYC and SF
  • Role involves significant ownership and responsibility, which may lead to high pressure
  • The position requires comfort operating in ambiguity and building processes from scratch
Job score4.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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