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← Asana

Social Media Lead

Asana
Location
Chicago
Posted
18 days ago
Department
Content & Customers
Salary
$147,000 -$167,000
What they actually want (must-haves)
  • 8–10 years of experience in social media or digital marketing, ideally for a tech, AI-native, or B2B brand
  • Deep platform fluency across LinkedIn, X, YouTube, TikTok, Instagram, and Reddit
  • Real hands-on production skill, video-first
  • Strong strategic instincts paired with a proactive mindset
  • Sharp editorial instincts and a strong point of view on what makes content work
  • Data literacy — comfortable in a dashboard, letting performance inform creative decisions
Nice to have
  • Demonstrates curiosity about AI tools and emerging technologies
  • Genuine fluency in (or hunger to learn) the AI and future-of-work conversation
What the job really is

The Social Media Lead at Asana will be responsible for managing and enhancing the company's voice across various social media platforms, including LinkedIn, X, YouTube, Instagram, TikTok, and Reddit. This role involves creating original video content, developing social strategies, and engaging with the community while collaborating with multiple teams to ensure a consistent brand narrative. The position requires a hands-on approach to content creation and a strategic mindset to drive business impact through social media efforts.

Benefits
  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences
Things to weigh
  • No specific mention of remote work flexibility on Fridays; depends on team and work type
  • Compensation package includes equity and sales incentive pay, but specifics are not detailed
  • Role requires a balance of strategic thinking and hands-on content creation, which may be demanding
Job score4.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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