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Head of SEO & AEO

Asana
Location
Vancouver, BC
Posted
24 days ago
Department
Digital Marketing
Salary
$175,000 - $205,700
What they actually want (must-haves)
  • 10+ years in SEO with senior team leadership experience in B2B SaaS
  • Proven track record of scaling organic into a major revenue-generating acquisition channel
  • Experience owning organic across both PLG and SLG motions
  • Hands-on experience building an AEO strategy and driving results in AI answer engines
  • Deep technical SEO fluency across site architecture, structured data/schema, and Core Web Vitals
  • Data-driven operating style with experience building models and applying SQL skills
What the job really is

The Head of Global SEO/AEO will be responsible for developing and executing the worldwide organic growth strategy, focusing on SEO and AEO as key acquisition channels. This role involves managing an in-house team and external partners, setting strategic roadmaps, and driving performance metrics such as trial starts and MQLs. The position also emphasizes the integration of AI tools into SEO strategies and requires collaboration with various departments to enhance measurement and attribution frameworks.

Benefits
  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to dietary preferences
Things to weigh
  • No specific details on the team size or structure are provided
  • The role requires a significant focus on AI tools and emerging technologies, which may require continuous learning
  • The compensation range is broad and may vary based on individual qualifications
Job score4.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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