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Director, AI & Data Science (Marketing Measurement & Effectiveness)

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Location
135 W 26th Street, New York, NY 10001; Montréal, Quebec, Canada
Posted
1 month ago
Department
Data Science
What they actually want (must-haves)
  • Approximately 10+ years of experience in marketing measurement expertise, including Marketing Mix Modeling, incrementality testing, and attribution work
  • Strong understanding of applied statistics, causal inference, experimentation, and marketing optimization
  • Hands-on program leadership with the ability to challenge methodologies and solve technical problems
  • Experience leading and developing data-science teams across multiple workstreams
  • Master's degree (or higher) in computer science, engineering, statistics/mathematics, or a related field, or equivalent research/industry experience
  • Executive-grade communication skills, capable of engaging with both technical and senior client stakeholders
Nice to have
  • Financial-services experience in banking, wealth management, or insurance
  • Background in consulting, agency, or measurement-vendor roles in data-intensive industries
  • Experience with brand and long-term marketing measurement
  • Familiarity with major media platforms and their measurement products
  • Evidence of external thought leadership, such as published methodologies or conference participation
What the job really is

As the Director of AI & Data Science focused on marketing measurement and effectiveness, you will lead a data science team in executing complex measurement programs for clients, particularly in the financial services sector. Your role involves hands-on involvement in statistical modeling, translating model outputs into actionable insights, and building AI applications that enhance measurement processes. You will also be responsible for client relationships, team leadership, and contributing to the development of reusable measurement offerings.

Benefits
  • Learning and Development opportunities
  • Hybrid work flexibility
  • Comprehensive benefits package including medical, dental, and vision coverage
  • 401(k) plan with company matching
  • Unlimited paid time off
  • Growth opportunities within a rapidly growing organization
Things to weigh
  • No salary listed for locations outside NYC; compensation may vary
  • Role requires hands-on involvement and a strong technical background, which may not suit all candidates
  • Expectations for rapid client relationship building may be challenging for some
  • The position emphasizes AI-native ways of working, which may require adaptation for those with traditional methods
Job score3.4/5
Benefits3/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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