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Director, AI & Data Science (Marketing Measurement & Effectiveness)

Welcome to the Jungle
Location
135 W 26th Street, New York, NY 10001; Montréal, Quebec, Canada
Posted
1 month ago
Department
Data Science
What they actually want (must-haves)
  • Approximately 10+ years of experience in marketing measurement, including Marketing Mix Modeling, incrementality testing, and attribution work
  • Strong understanding of applied statistics, causal inference, experimentation, and marketing optimization
  • Experience in leading and developing data science teams across multiple workstreams
  • Hands-on program leadership with the ability to challenge methodologies and solve technical problems
  • Master's degree (or higher) in computer science, engineering, statistics/mathematics, or a related field, or equivalent research/industry experience
  • Strong client-facing and executive communication skills
Nice to have
  • Financial-services experience in banking, wealth management, asset management, credit cards, or insurance
  • Consulting, agency, or measurement-vendor background in data-intensive industries
  • Experience with brand and long-term marketing measurement
  • Familiarity with major media platforms and their measurement products
  • Evidence of external thought leadership such as published methodologies or conference participation
What the job really is

As the Director of AI & Data Science focusing on Marketing Measurement & Effectiveness, you will lead a multi-workstream data science team for a major financial services client. Your responsibilities include owning the design and execution of marketing measurement programs, developing statistical models, and translating model outputs into actionable client recommendations. You will also build and productize measurement solutions while directly engaging with senior client stakeholders to drive impactful results.

Benefits
  • Learning and Development opportunities
  • Hybrid work flexibility
  • Comprehensive benefits package including medical, dental, and vision coverage
  • 401(k) plan with company matching
  • Unlimited paid time off
  • Growth opportunities in a rapidly growing organization
Things to weigh
  • No specific mention of the technology stack used
  • The role requires a hands-on approach, which may not suit candidates preferring a purely managerial position
  • Financial services experience is a priority filter, which may limit opportunities for candidates without that background
Job score3.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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